Critically analyse three web sites and explore how they use the internet's unique characteristics to market their products. Describe the critical elements of the web site design.

The Critical Analysis of Web land sites Introduction With all over 7.8 million Australians online, the mesh is adequate a mainstream medium. By 2005 the serving of Australians online get out increase to 60%. (Jupiter, Media Metrix, ABS). This increasing interest has attracted a whole new gist of marting. This assignment will critically analyse one-third weather vane sites. It will look how they pulmonary tuberculosis the Internets unique characteristics such as interactivity and interest to market their products and what critical elements of weather vane site externalize they use such as the marketing mix and structure. The three websites that will be looked at ar: http://ninemsn.com.au/ http://www.bhpbillition.com/ http://www.dicksmithfoods.com.au/ Literature Review: eccentric Characteristics of the Internet The following(a) cultivation is from Dann S &Dann S (2001) Stategic Internet merchandise John Wiley & Sons, Australia, unless otherwise stated. Int eractivity Interactivity is defined as the expertness to address an individual, gather and receive a response, record that response, and dilute the nest response on the basis of the receive information(Dann & Dann 2001). It is how a drug user can interact at heart a site such as promotional activities, blabber rooms, forums, and search engines. The more than interaction the user has within the web site means they are more involved, increasing soil loyalty and the likelihood of purchase.

There are three phases in the information of web-based interactivity in the marketing cover: One-way Communication This phase lacks any interaction on the web! site. Information is one-way with the site failing to pull in an e-mail address, instead providing telephone and mailing address. The virtually rudimentary level of interactivity on a web site is an email address. Partial Interactivity Partial interactivity provides one-on-one communication between the consumer and the company. This is make by means of the use of email, where the user is able to striking the company in regards to queries, advice and sales. If you want to get a honest essay, order it on our website: OrderCustomPaper.com

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