Unforeseen Opportunity in an Election

You ar in fool away of the advertising faculty for Cindy Smiths election ravel. Cindy is attempt to prevent the eight term incumbent, Jesse J integritys, from acquire a nonher term in the U. S. kinfolk of Representatives. Cindy decided to influence against Jesse because he wrote one hundred fifty bad checks in the augury banking s chiffonierdal, voted to non disclose the names of the people knobbed in the scandal, and voted to give himself a inviolable pay raise at taxpayers expense.Furthermore, Jesse seems insouciant with the debt crisis and has been criticized by the national press for mount questionable projects in his district at the expense of more worthy projects elsewhere in the nation. Moreover, Jesse has worked behind the scenes to prevent the embody Rights Amendment from passing in your give tongue to, and as a member of the House Armed serve Committee, has consistently voted against allowing women to fight in combat. Jesse is also a prolife chance who digested Cl arence Thomas as a Supreme Court nominee.Cindy has neer run for governmental office before, and is running a grassroots candidature with only unskilled volunteers. She deliberates it is clock for a change in Washington, and Jesse Jones is a prime example of wherefore the people in your district leave become cynical ab pop out(predicate) politicians. Because she has not accepted any political meet committee money, Cindy has only been able to afford a few television ads and has sooner concentrated her efforts on radio and theme advertising.These ads set about not provided Cindys specific views on what she plans to do about taxes, education, unemployment, social security, the debt, or defense spending, moreover instead have riveted on her prochoice and pro women views and her beliefs about the need for a change in Washington. She has so far avoided even mentioning her antonym in these ads. Up until digest week, Cindy was ride the wave of disenchantment wi th incumbents and was leading Jesse Jones by 10 percentage points.However, in last weeks debates Jesse Jones did a ethical job of pointing out Cindys lack of political savvy and came across as a patronizing gravel figure who understood Cindys frustrations with government further subtly stated Cindy did not feature the knowledge to make things happen in the federal government. These debates helped to pull the race to a dead heat, and the election is one month away. Jesse Jones has accepted a number of contributions from political action committees and has a sizable labor chest.His initial television ads depicted him as a family man of strong deterrent example character and an experienced incumbent who could string the job done. These ads had proven to be fairly ineffective, and Jones has now switched to nix campaigning. Jesses ads now state he is a pillar of family value and Cindy is a single mother of devil who has been unable to form or bear on a cohesive family unit. These ads also focus on Cindys views of unrestricted abortions, implying that electing Cindy get out effectively murder 2,000 people a division in the district.These ads conclude by stating if Cindy can not get her own crime syndicate in order, how go away she ever be able to straighten out the House of Representatives? Unfortunately, these ads have been actually effective. Cindys negative ratings are at an all time high, and you believe Cindys campaign has lost the momentum and will lose the race unless she does something to counter these negative ads. Including yourself, there are four just time volunteers on Cindys advertising staff.Megan is a journalism major in college and became mired with the campaign because of Jesses views on the Clarence Thomas appointment. Megan has never worked on a political campaign before, and has taken this quarter off from coach to lend a hand. Megan is enthusiastic, hard working, and idealistic, but she has little campaign experience. Nanc y is a good friend of Cindys and worked on the last campaign to oust Jesse Jones. She has also lent a hand in several shallow board and state representative campaigns.Nancy is very committed to Cindys campaign, although you suspect this devotion is imputable as much to ousting Jesse Jones as it is to her friendship with Cindy. rogue is the president of the learner body of the local college. He has been politically active for the past three years, and 2 years ago he worked on a U. S. Senators reelection campaign. Everyone on the advertising staff was enthusiastic and energetic after Cindys triumph in the primary, but this enthusiasm has dampened intimately with the post debate poll results and with Jesse Jones elentless attacks on Cindys character. Everyone has said the election is slipping away, and Megan and Jack have threatened to quit and go back to school unless Cindy does something to turn the space around. The cohesiveness of the group and your relationships with Megan, Nancy, and Jack are currently at an all time low. The campaign manager, Jenny OConnor, called you into her office to twenty-four hour period. ostensibly an anonymous bugster told someone on the campaign staff that Jesse Jones was having an affair and had fathered a child out of wedlock.Someone on the staff followed up on the tip and has uncovered evidence lending support to this allegation. Jenny believes a negative ad depicting Jesse Jones as a grease ones palms father and politician would be copious to get Cindy elected. Although Cindy has publicly stated she will not run negative ads in her campaign, Jenny has asked you to take a day to think about running one on Jesse Jones. Jenny has also asked you not to discuss this matter with Cindy. What will you do?